I have always believed that the most special aspect of Malaysia is the food. Malaysian cuisine is a veritable cornucopia of tastes and flavours from many different cultures, with each region boasting its own specialties. Our insatiable appetite is the one thing which unites all Malaysians, – and indeed, the way to a Malaysian’s heart is to ask him or her “Where can I get the best Char Kuey Tiaw, or Laksa or Chendol (you get the gist)”. But be prepared for a spirited discussion about what constitutes the best Char Kuey Tiaw (Clams and/or prawns? Ratio of beansprouts to noodles?).
Malaysia Kitchen is a global initiative by the Malaysian government through the Malaysian External Trade Development Corportaion (MATRADE). New Zealand is luckily one of the countries selected for the programme (in addition to US [NYC], UK [London] and Australia). It is hoped that people introduced to Malaysian cuisine in their country of residence would then want to experience the real deal, and be persuaded to make their Malaysia their next holiday destination. Seriously though, what is not to like about Malaysia, the tropical weather, the friendly people, the culture, and yes, the absolutely amazing food?
The programme was launched in NZ at Taste of Auckland in November 2010 and will run for 12 months, until October 2011. During the year-long event, Malaysia Kitchen will take part in events (such as the Auckland International Cultural Festival on the 27th March) to introduce Kiwis to exciting Malaysian cuisine and promotions. Check out their website and sign up for updates.
Malaysia Kitchen NZ programme was looking for bloggers to review Malaysian restaurants in Auckland and Wellington as part of their Makan (Eat) Squad blog. And I’ve been fortunate to be one of those bloggers. Talk about a dream gig, eating my favourite foods and writing about it! Easy Food Hacks will review one Malaysian restaurant each fortnight as part of the Makan Squad. I look forward to taking you on a journey of Malaysian flavours across Auckland.